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Content creator(s)
Robin Vickery
Description
When it comes to business research, it’s important to understand the right terminology, strategies, and resources for your project. Use this interactive tutorial to learn some best practices for researching companies, industries, and markets effectively (and ethically). Estimated time to complete all modules: 30-45 min.
Resource type
Tutorial
Format
Website
Topic
Business | Understanding sources | Critical infolit
Learning outcomes
1. Differentiate between company, market, and industry research, as well as primary vs. secondary business research, and understand their potential applications.
|2. Become familiar with terminology and resource types most relevant to company, market, and industry research.
Target audience
Undergrads | Grad students
License
CC BY 4.0 University of Arizona Libraries